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Privacy Policy

Date of Last Revision: July 17, 2008

Thank you for visiting our website (the "Website"). Perfect World Entertainment, Inc. ("Perfect World") operates this Website and maintains this Privacy Policy ("Policy") that summarizes when and how your personal information is collected, used, safeguarded and disclosed in connection with your use of the Website. We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the privacy policy the date it was last updated. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used.

What is personal information?

As used herein, the term "personal information" means information that specifically identifies an individual (such as a name, address, telephone number, mobile number, e-mail address, or other account number), and information about that individual's location or activities, such as information about his or her use of the Website, when directly linked to personally identifiable information. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information, which is data we collect about the use of the Website or about a group or category of products, services or users, from which individual identities or other personal information has been removed. Aggregate data helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor our Website. This policy in no way restricts or limits our collection and use of aggregate information.

What personal information do we collect?

• Active Collection

Personal information may be collected in a number of ways when you visit our Site. For example, we may collect your name, address, email address, user name and other contact and demographic information when you register and set up an account, apply for a job, or contact us by e-mail or other means for any reason. When you make a purchase, we may also collect your credit card or other payment or billing information. Personal and demographic information may also be collected if you provide such information in connection with creating a profile or group, leaving comments, posting content, sending an email or message to another user or participating in any interactive chat rooms, forums or features on the site. In addition, from time to time we may collect demographic, contact or other personal information you provide in connection with your participation in surveys, sweepstakes, contests, games, promotional offers, and other activities on the Site. You can access certain portion of our Website without providing us with any personal information. However, you will not be able to utilize certain features that require registration or receive materials unless certain information is provided. From time to time we may change the information requested upon registration or with respect to certain features or services, so this may not be a complete list.

• Log Files

When you use the Site, some information is also automatically collected, such as your Internet Protocol (IP) address, your operating system, the browser type, the address of a referring web site, and your activity on the Site. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.

• Cookies and Web Beacons

We may automatically collect certain information through the use of "cookies" or clear gifs. Cookies are small data files that are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we combine cookies with or link them to any of the personally identifying information, we would treat this information as personal information. Clear gifs (also know as web bugs or web beacons) are small, invisible graphic images that may be used on the Site or in emails relating to the Site to collect certain information and monitor user activity on the Site. If you wish to block, erase, or be warned of cookies, please refer to your browser instructions or help screen to learn about these functions. However, if a browser is set not to accept cookies or if a user rejects a cookie, some portions of the Site and the Service may not function properly. For example, you may not be able to sign in and may not be able to access certain Site features or services.

We may also use third parties to serve ads on our Website. These third parties may place cookies, clear gifs or other devices on your computer to collect information, and information provided by these devices may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Website and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, cookies in third party ads or for compliance with such third parties' privacy policies or data collection practices.

Do we use personal information?

In general, we use personal information we collect to process your requests or transactions, to provide you with information or services you request, to inform you about other information, events, promotions, products or services we think will be of interest to you, to facilitate your use of, and our administration and operation of, the Site, to better understand the needs of our visitors, and for the purpose for which the information was provided. For example, we may use the information we collect:

  • to send you a welcoming email and to contact you about your use of the Website;
  • to provide the services, products or information you request and to process any transactions in connection therewith;
  • to provide technical support and ensure the continued smooth operation of our service;
  • for recruitment purposes, and if you are offered a job or become employed by us, for other employment-related purposes;
  • to respond to your emails, submissions, comments, requests or complaints;
  • to analyze user characteristics and usage patterns in order to better understand how our products and service are used and market them more effectively;
  • to send you newsletters, surveys, contest and sweepstake announcements and to notify contest and sweepstakes winners;
  • to request feedback and to enable us to develop, customize and improve the Site and our publications, products and services;
  • to contact you about our or a third party's services, products, activities promotions, special events or offers and for other marketing, informational, product development and promotional purposes; and
  • to prevent or investigate actual or suspected fraud, hacking, infringement, or other misconduct involving our products and services, or this Website.

Do we share personal information?

Unless otherwise described elsewhere in this Policy, we generally do not disclose, sell or trade any personal information about our visitors and users to any third parties.

We may share personal information with vendors, consultants and other service providers (“Service Providers”) who are engaged by or working with us in connection with the operation of the Site or the Services and who need access to such information to carry out their work for us. In some cases, the Service Provider may be directly collecting the information from you on our behalf. We inform Service Providers that they are not permitted to use personal information they obtain from us other than to provide the services for us. However, we are not responsible for the actions of Service Providers, nor are we responsible for any additional information you provide directly to these Service Providers and we encourage you to become familiar with their practices before disclosing any personal information directly to such Service Providers.

We may also share personal information with third parties when you give us your consent to do so. For example, we may enter into relationships with other parties to make specific services or offers available directly to our users. If a user opts in to these third party services or marketing offers, we may share the personal information you provide at the time of sign-up or such other personal information, such as your name or other contact information, that we deem reasonably necessary or appropriate for our business partner to provide these services or offers or get in contact with you.

We may disclose personal information in the good faith belief that we are lawfully authorized or required to do so, or that doing so is reasonably necessary or appropriate to comply with the law or with legal process or authorities, respond to any claims, or to protect the rights, property or safety of Perfect World, our users, our employees or the public, including without limitation to protect Perfect World or our users from fraudulent, abusive, inappropriate or unlawful use of our Site. Information we collect, including personal information, may also be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets, financing or acquisition or in any other situation where personal information may be transferred as one of the business assets of Perfect World.

You understand that when you use the community features of our Website, information you post in public or private groups, forums, and other interactive areas of the Site, as well as any information you share with individuals through the Website, will be available to other users and in some cases (such as when you post to a public area of the Site) may be publicly available. We recommend you be cautious in giving out personal information to others or sharing such information in public or private online forums. We are not responsible for the actions of any third parties with whom you share personal information.

Please note that nothing herein restricts the sharing of aggregate information, which may be shared with third parties without your consent.

Links to third party sites

Our web site contains links to other web sites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of web sites to which we link. Links from our web site to third parties or to other sites are provided for your convenience only. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Game Updates

When we update or “patch” any of our games or other software, we may utilize a patch routine to verify whether the most recent version is installed on your computer. If not, the most recent version may automatically be uploaded to your computer, and you hereby consent to, and waive any further notice of, such upload.

Monitoring

You understand and agree that when you communicate with other players within a game or utilize any interactive features available on the Website, such as instant messaging, forums or chat rooms, such communications and postings are transmitted through our servers, and we may, but are not obligated to, monitor all such communications and postings, including those that are designated as “private.” You acknowledge that you have no expectation of privacy with respect to any such communications or postings, and you expressly consent to such monitoring.

What steps do we take protect personal information online?

Perfect World endeavors to take reasonable precaution to safeguard and secure the personal information we collect through the Website. We have put in place physical, electronic, and managerial procedures that are designed to prevent unauthorized access, loss, or misuse. For example, Perfect World uses SSL (secured socket layer) technology to encrypt your transmission of sensitive information to us, such as account passwords, credit card numbers and other payment-related identifiable information).

In addition, we restrict internal access to personal information to employees who need the information to perform their duties. The unauthorized access or use of such information by an employee is prohibited and constitutes grounds for disciplinary action. Additionally, our information management systems are configured in such a way as to block or inhibit employees from accessing information that they have no authority to access.

You should note that our Service Providers may be responsible for processing, handling or storing some of the personal information that we receive. These Service Providers are contractually required to safeguard and secure the personal information they received from us. However, we are not responsible or liable in any manner for the actions or inaction of any Service Providers.

Although we strive to protect your personal information, you should be aware, however, that information sent over the Internet is not necessarily secure and may be intercepted or accessed by third parties. Therefore, we cannot guarantee the security of such information, and we are not responsible or liable for any such interception.

What choices do you have regarding the use of your personal information?

Perfect World gives you certain options to control the collection, use, and disclosure of your personal information. Before sharing your personal information with third parties in ways not covered by this Policy (including any use for direct marketing purposes), you will be notified and required to opt-in to such sharing at the point at which such information is collect.

At the time of registration or providing personal information, if you do not want Perfect World to send you marketing and promotional e-mails or postal mail about our products and services, you can opt-out. However, this shall not affect our ability to send you service and account related emails or to use your personal information as otherwise described in this Policy. In addition, Perfect World may send you many mailings, such as newsletters, you can cancel the receipt of any future mailings. If, at a later date, you choose to have your name, resume or any other personal information removed from our mailing list or our systems, you can do so by emailing privacy@perfectworldinc.com.

Your california rights

Under California law, users who are California residents are entitled to request and obtain annually information about the personal information we have shared, if any, with other businesses for their own direct marketing during the prior calendar year. Alternatively, the law provides that if we have a privacy policy that either allows you to opt-out or opt-in to the use of your personal information by third parties for marketing purposes, we may instead provide you with information on how to exercise your disclosure choice options. We follow this alternative, as we do not share your personal information with third parties for marketing purposes unless you opt in to such sharing at the point at which such information is collected.

How can you review, update, correct, or delete personal information

You may review, update, correct or delete your personal information collected through the Website by emailing us at privacy@perfectworldinc.com or by contacting us at:

Perfect World Entertainment, Inc.
101 Redwood Shores Parkway, Suite 400
Redwood City, CA 94065

Attn: Privacy Policy Request.

Please note that certain types of personal information that is necessary to check eligibility, such as birth date or age, cannot be deleted unless you close your Account. However, such information may be modified with sufficient verification of the new information. Note that the deletion of your data may lead to the termination of your account and applicable services.

To have access to your personal information, you must provide sufficient proof of identification as we request, and we reserve the right to deny access to any user if we believe there is a question about your identity. Moreover, we reserve the right to retain your information in our files if we believe it is necessary or advisable to resolve disputes, enforce the Terms of Service, and for technical and legal requirements and constraints related to the Website.

No guarantees

While this Policy states our intended policies and practices for the collection, use and handling of personal information and we endeavor to follow such policies and practices, we are not in a position to guarantee these standards. There may be factors beyond our control that may result in disclosure of personal information or in the handling of personal information in a manner other than as stated in this Policy. As a consequence, we disclaim any warranties or representations relating to maintenance or nondisclosure of any personal information collected from visitors and users.

Collection of information from children

This Website is not intended for use by children under 13, and you must be 13 or older to create an account. By registering for the Website, users represent to us that they are 13 or over, and we do not knowingly collect any information from anyone we actually know is under 13 years of age. If you are under 13, do not attempt to create an account and do not provide any personal information on our Website. We urge parents of children who are 13 or over to instruct your children never to give out personal information, including their real names, addresses or phone numbers, without parental permission when using the Internet.

International users

Perfect World is a United States based company and our servers and business operations are located primarily is the State of California. By using our Website and providing us with information, you are consenting to the storing and processing of your information on computers located in the United States of America in the manner described in this Policy. You acknowledge and understand that the laws regarding personal information in the United States may be less stringent than the laws of your country and may not offer the same protections or rights as those laws. If you object to your personal information being transferred or used as described in this Policy, please do not use this Website.

Contact Us

If you have any questions, concerns, or comments regarding this Policy, please contact us via e-mail at privacy@perfectworldinc.com.