Director of Marketing - Esports

  • Redwood City, CA
  • Marketing & Public Relations

Responsibilities & Job Duties

  • Develop measurable online user acquisition campaigns and execute social network and social media marketing strategies
  • Drives and support the marketing & press communications and community relations programs for the community and press
  • Develop and initiate campaigns to increase brand awareness for Perfect World Entertainment’s games and portal
  • Develop new retention programs to keep PWE users within our portal and maintain CCU within our games
  • Work with creative team to develop compelling and effective creative to optimize website to drive customer acquisition
  • Identify new opportunities and manage cross functional opportunities between ecommerce, business, content, and editorial
  • Direct promotional activities that drive more customers to the portal by creative viral/organic marketing initiatives.
  • Manage paid search marketing campaigns with search engines and advertisement network for new registration initiatives



  • Bachelor's degree (B.A.) or equivalent.
  • Minimum 3-5 years experience in the video game industry
  • Proven leadership and business acumen skills.
  • Ability to work with all levels of management.
  • Proven ability to handle multiple projects and meet deadlines.
  • Strong interpersonal skills.
  • Demonstrated proficiency in supervising and motivating subordinates.
  • Good judgement with the ability to make timely and sound decisions.
  • Creative, flexible, and innovative team player.
  • Commitment to excellence and high standards.
  • Excellent written and verbal communication and presentation skills.
  • Basic competence in duties and tasks of supervised employees.
  • Strong organizational, problem-solving, and analytical skills.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm. 
  • Experience in E-Sports a plus.